CauCAR Country Brand Lead (Product Manager)Вакансия в архиве

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Город
Требуемый опыт работы
з/п не указана
Алматы
3–6 лет

ROLE DESCRIPTION:

  • Lead development of marketing strategies for PEH (Pfizer Essential Brands) CV/CNS/WH/MH (Viagra, Dostinex, Diflucan, Lyrica, Sermion, Liprimar, Norvask) and their implementation across CauCAR (Caucasus & Central Asia) region.
  • Partner and close collaboration with relevant cross-functional colleagues such as MCC, FF, Medical Affairs, Commercial in development and roll out of customer-centric promotional campaigns.
  • Coordinate activities, share best practices across teams and key markets to take advantage of scale and ensure cost-effectiveness.
  • Drive product growth and lifecycle management, forecast revenue and OPEX of PEH brands, ensuring the realization of revenue and profitability targets in region.

RESPONSIBILITIES:

  • Lead development of Strategic Guidance and Brand plans for CV/CNS/WH/MH (6 main products) in full cooperation with Regional organizations and cross-functional teams including Medical Affairs, MCC, FF, Commercials etc.
  • Create and execute customer-centric product campaigns in partnership with Regional Content Leads, drive innovation in customer engagement
  • Scale up content development and lead transition to effective multichannel marketing in partnership with the MCC manager
  • Manage A&P budget, deliver accurate market and sales analysis
  • Identify and drive effective marketing strategies to maximize the product life-cycle value
  • Capture best practices and look for opportunities to scale learnings, synergy in capabilities across CauCAR promotional activities
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Be the lead person representing the brand at a regional level
  • Ensure effective implementation of marketing strategies and plans to achieve desired business outcome
  • Initiate, organize and coordinate the marketing activities in order to develop and maintain strong brand awareness and maximize market position
  • Drive customer operation excellence at regional level and bring customer insight into a cluster level
  • Develop close relationships with all related stakeholders in alignment with Pfizer policies
  • Lead/have an active role in the cross-functional teams in order to secure business excellence
  • Accountable for the planning, spending & controlling of budgets agreed for own areas of responsibility, developing regular forecast updates to aid financial planning
  • Train Field Force on product positioning and prioritization
  • Develop and maintain strong relationship with the main KOLs
  • Ensure coordination with customer facing medical, local customer marketing colleagues for customer/digital activities/programs

QUALIFICATIONS:

  • Minimum 8-10 years of experience in the Pharmaceutical industry, ideally experience of working in collaborative and cross-functional environment in a region
  • Marketing & analytical skills, experience of developing effective brand strategies and driving tactical implementation
  • Knowing CauCAR market is a plus
  • Hands-on with an entrepreneurial and pragmatic approach, curiosity to drive customer engagement
  • Excellent communication skills, ability to effectively interact with internal stakeholders across functional lines
  • Experience working across cultures, partnering with colleagues who represent diverse set of skills is a plus
  • Bachelor’s Degree in medicine/pharmacy; master degree or MBA desired
  • Knowledge of local regulatory policies and compliance
  • Fluent in English

Тип занятости

Полная занятость, полный день
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